Commons Questions
| Q: | Why should we hire Broviak Communications for marketing communications and public relations, when we could do this ourselves? |
| A: | We specialize in communications, just as our clients have special capabilities in a particular industry or profession. With our experience, we identify the best ways to reach and influence groups that are important to our clients. In addition to knowing what works and what doesn't, we know the latest developments in communications, related technology and the media and how to use these to the advantage of our clients. Giving us the responsibility for marketing and public relations also frees management to devote its time to growing the business and maximizing profitability, i.e. managing people, developing new products or services, operating facilities, personal selling, etc. Clients have found that our services are very cost effective and produce results. |
| Q: | How are the "results" from your work for clients measured? |
| A: | Ultimately, our performance for clients must be measured in terms of how programs enable them to realize their objectives and greater success, which can include higher sales, greater profitability, increased market share, more positive perceptions, etc. All programs also have agreed on objectives, by which results are gauged. |
| Q: | Is there really anything new in marketing communications and PR? |
| A: | Absolutely. There are new ways to reach target audiences, which include e-mail, Web sites and new print and broadcast media options. Furthermore, technology has reduced the cost of communications, making it much more cost effective for larger companies and more affordable for smaller businesses. And with new technology, we see even more effective means of communicating in the future. |
| Q: | My business is unique. So, how can your past experience with clients be relevant for my needs? |
| A: | Each of our clients has unique needs. Programs are formulated to meet the specific objectives and circumstances of clients and never represent "canned" approaches. Our communications experience enables us to identify the most effective program for each client. We're fast learners about our clients' businesses and their markets, so we can quickly plan and implement programs. |
| Q: | What makes Broviak Communications different from other marketing/PR firms? |
| A: | Our experience and resources are two qualities that set us apart from other firms. With these and low overhead expenses, we are very cost effective and give our clients value for their communications dollars. We also have a business and financial orientation, which makes us particularly aware of the importance of "bottom line" results and ROI for our clients. Lastly, we operate with the highest ethical standards, in performing our services and representing our clients. We want to be looked upon as being a "partner" with our clients and in their success. |
| Q: | How can I obtain other opinions on your firm's services? |
| A: | We will be happy to provide prospective clients with the names of contacts at our clients to ask them about our services. We maintain a very honest relationship with all those we serve and want them to say whatever they'd like about the way Broviak Communications has worked with them in the past. |
Broviak Communications will be happy to answer other questions you may have about its services and how it could meet the needs of prospective clients
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© 1997 Broviak Communications All Rights Reserved
For More Information Call (847)394-5450
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